Hello, and thank you for visiting my portfolio. I’m MACARIUS, a seasoned professional specializing in marketing strategy, branding, and design, with over 20 years of experience in crafting impactful campaigns and innovative solutions for global brands.
Marketing Specialist
As a Marketing Leader at ASICS, I oversee sports categories like tennis and volleyball, driving comprehensive marketing strategies from annual planning to execution. My expertise lies in data-driven decision-making, KGI/KPI management, and budget optimization, having successfully managed budgets of up to 150 million yen annually. With a strong command of digital marketing, I enhance brand recognition and sales through SNS analysis, CRM integration, and customer journey design.
Branding Specialist
I am deeply committed to building and enhancing brand equity. My experience includes aligning global branding strategies with local market needs and creating cohesive brand narratives across diverse touchpoints—from retail spaces to digital platforms. I have a proven track record of leveraging brand partnerships and ambassador collaborations, such as maximizing the value of contracts with top athletes like Novak Djokovic, to amplify brand presence.
Designer
With a robust background in the fashion industry, I have cultivated design expertise through roles at Yohji Yamamoto and UNIQLO, as well as through my entrepreneurial experience in Belgium. My design work spans product development, visual storytelling, and creative direction, including leading projects showcased at Tokyo Fashion Week. I excel at integrating technical insights and emotional appeal into designs that resonate with target audiences.
My Unique Approach
I combine strategic thinking with creative vision to deliver innovative solutions. Whether leading cross-functional teams, solving complex challenges, or crafting compelling campaigns, I am driven by the goal of creating value that balances analytical rigor with artistic expression.
Continual Growth
Currently pursuing a master’s degree in Digital Marketing at the University of Liverpool, I am dedicated to staying at the forefront of industry trends. By continually expanding my knowledge and skillset, I aim to deliver projects that not only meet business objectives but also inspire and captivate audiences.
ABOUT
About Me
Hello, and thank you for visiting my portfolio. I’m MACARIUS, a seasoned professional specializing in marketing strategy, branding, and design, with over 20 years of experience in crafting impactful campaigns and innovative solutions for global brands.
Marketing Specialist
As a Marketing Leader at ASICS, I oversee sports categories like tennis and volleyball, driving comprehensive marketing strategies from annual planning to execution. My expertise lies in data-driven decision-making, KGI/KPI management, and budget optimization, having successfully managed budgets of up to 150 million yen annually. With a strong command of digital marketing, I enhance brand recognition and sales through SNS analysis, CRM integration, and customer journey design.
Branding Specialist
I am deeply committed to building and enhancing brand equity. My experience includes aligning global branding strategies with local market needs and creating cohesive brand narratives across diverse touchpoints—from retail spaces to digital platforms. I have a proven track record of leveraging brand partnerships and ambassador collaborations, such as maximizing the value of contracts with top athletes like Novak Djokovic, to amplify brand presence.
Designer
With a robust background in the fashion industry, I have cultivated design expertise through roles at Yohji Yamamoto and UNIQLO, as well as through my entrepreneurial experience in Belgium. My design work spans product development, visual storytelling, and creative direction, including leading projects showcased at Tokyo Fashion Week. I excel at integrating technical insights and emotional appeal into designs that resonate with target audiences.
My Unique Approach
I combine strategic thinking with creative vision to deliver innovative solutions. Whether leading cross-functional teams, solving complex challenges, or crafting compelling campaigns, I am driven by the goal of creating value that balances analytical rigor with artistic expression.
Continual Growth
Currently pursuing a master’s degree in Digital Marketing at the University of Liverpool, I am dedicated to staying at the forefront of industry trends. By continually expanding my knowledge and skillset, I aim to deliver projects that not only meet business objectives but also inspire and captivate audiences.
Technical Certifications:
Enterprise Design Thinking Co-Creator
Enterprise Design Thinking – Team Essentials for AI
Foundations of User Experience (UX) Design
Certified Food Hygiene Supervisor (Japan) / 食品衛生責任者